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This is the performance area of APEX Athleitcs. My gradfather, an Italian national, used to say to me often "Boca di Lupo" - literally "The Mouth of the Wolf". The wish of "Boca di Lupo" was one of good luck, good fortune and hard work. In essence what it means is that whatever you chose to do, take it, own it as though you were a wolf holding it in your mouth; never letting go, never relenting.

So to our athlete and our coaches we say "Boca di Lupo!" and we wish the same for all members of our pack.